INFOGRAPHIC DESIGN: Release Your Fear Around Design and Create Powerful Imagery That Converts!
And with this power may reveal the unease around producing compelling design around your amazing content and data.
If you are a digital marketer, content creator, or a creative crushing it verbally, don’t fret!
I will give you the tips on how to convert those epic words into visuals that pack a punch, and you don’t have to be an Adobe guru to produce it.
No scary graphic design programs, no coding, and no fuss!
With meaningful infographics you can convert your audio, blogs, and high yield information into visual study aids for your clients, students or community. An infographic can be as simple as a recipe for Indian Iced Chai, for your Pinterest page, or as complex as a medical infographic on the circulatory system.
What ever the muse, or inspiration, I will give you the steps on how to brand, and build your own infographics, and visual storytelling with easy to use, no-fuss applications and programs.
So, what defines an Infographic?
An infographic is a visual presentation of information in the form of a chart, graph, or other image accompanied by minimal text, intended to give an easily understood overview, often of a complex subject.
“A good infographic is worth a thousand words”
Graphical displays should
-show the data
-induce the viewer to think about the substance rather than about methodology, graphic design, the technology of graphic production, or something else
-avoid distorting what the data have to say
-present many numbers in a small space
-make large data sets coherent
-encourage the eye to compare different pieces of data
-reveal the data at several levels of detail, from a broad overview to the fine structure
-serve a reasonably clear purpose: description, exploration, tabulation, or decoration
-be closely integrated with the statistical and verbal descriptions of a data set.
The Programs, Tools, & Products For Your Infographic Development
We are visually stimulated creatures, and due to the high demand of visual content, there are several developers who have created easy to use drag and drop programs to build your infographics. These same programs are used for digital marketing, graphic design, and branding. So please take advantage of their offerings for your business, or creative needs. The first step is to know your tools, and have your content and data ready!
Programs for Infographic Design
I will give you a list of programs from mild to medium spice. Some programs are worth learning, well many actually! But since the topic of this article is based on the easy to use versions, I will start with that! The goal is to be able to design on the fly, without fear around design itself. Once you master the mild versions, and even the spicy, you may want to bump it up to the more challenging versions like with Adobe. For now, please take a gander at these programs! They are fabulous, and definite go-to design tools.
My Favorite Programs To Create Compelling Infographics as a Non-Designer Are:
Price: Free/Paid $12.99
Usability: Easy (Mild)
VISIT CANVA NOW
Canva is a graphic design program developed by the Australians! An easy to use drag and drop builder for all your graphic design needs. You can use pre-made templates or design from scratch. Canva has a large array of free elements, icons, graphics and stock photos for your promotional design. Create everything from a social media post to a high end presentation using Canva alone.
First things first: Set up an account with www.canva.com free or paid
First things first: Set up an account with www.canva.com free or paid. Once logged in, from the Canva home page, at the very top where it reads ‘Create a Design’ click on ‘+More’. Once you have chosen ‘More’ you will see a full page of templates. Please choose the ‘Infographic’ template, under ‘Blogging and Ebooks’.
Now that you have chosen the ‘Infographic’ template, your page will open to the design space. From here is where you will edit, and create your own personalized and branded infographic.
On the left side will be a variety of pre-made infographic templates to choose from. Look through the templates and find one that fits your style or image. You can always change the colors and imagery. The most important thing is to find an infographic that falls in alignment with your content. Canva has thousands of icons and images for you to use, and you can also upload your own. So for now, just choose an infographic.
Template Choice: I have chosen the ‘Business Startup Costs’ infographic as an example. You can click on the text and change the content, click on any of the icons and delete or alter them. This template is to inspire you. You can replace any of the graphics with Canvas or your own.
Brand with your colors. Click anywhere on the infographic template to modify the color. Choose from the color editor, or use your own hex/color codes for your brand. The whole template can be modified. So have fun with it.
Design: As you see, I have removed the far right icon. You can remove and add as you go. Use the large variety of icons, elements and goodies that Canva offers you, or upload your own. You can add up to 30 pages on a Canva production. Just add or duplicate your pages for longer infographics! Us the ‘double square’ icon on the right of the template, or at the bottom of the template click the button that reads ‘Add new page’.
After you have finished adding your images, content and branding. Don’t forget to name your project! You can do this at anytime, Canva has an auto save! Just remember to name it, and save it so it is properly archived.
Okay, now you are ready to download! Download your file as a PNG, JPEG or PDF and you are finished! Easy Peasy.
I love Canva. It’s inexpensive, it’s easy to use, and it’s a money saver. With Canva you can create all of your marketing and visual storytelling without fear.
They also have free stock images and elements, and all of this for less than $13.00 a month, seriously? Use it, and design on the fly. It’s also available for your mobile devices! Canva is a go to tool for pros and newbies, a win win for everyone.
*Use Desktop or iPad version for best design options, the phone apps are limited.
Free/$19/$67/$149 (Monthly & Annual Subscriptions Prices Vary)
Usability: Mild-Medium (Slight Learning Curve | Drag And Drop Program)
Visit Infogram Now
Infogram is a data visualization company that helps people create charts, infographics, maps and reports. Infogram rapidly became the web’s favorite data visualization tool thanks to its simplicity, functionality and strong design aesthetic. An easy to use drag and drop editor with pre-made templates. Customize, brand and embed infographics to your website or blog.
- One Million Graphics | Images | Elements
- Social Visuals
Set up an account with www.infogram.com, where you can choose to start with a free or paid subscription.
From the user dashboard, once logged in, let’s start a new project! From the template selection area, choose ‘Infographic’.
Let’s choose a template for your infographic. Look through the array of premade templates, or choose to design your own. If you are a free subscriber then choose from the few templates offered, if you are a paid subscriber your options increase. For the example I have chosen ‘Timeline’ in the free templates section, to make it fair for this explainer article.
After you have chosen your template, name your project. Depending on whether you have a paid or free version, it will give you the option to make it public or private. I prefer public for the SEO. It’s up to you!
From your design dashboard, your template will be centered. From here you can edit your text, add data, change icons and imagery. You can also import data into graphs and charts as seen on the example. Import into the dashboard spreadsheet. You do this by clicking ‘edit data’ in the top right corner next to settings.
On the left side of your design dashboard shows icons which read (when mouse hovers)
- Add Chart
- Add Map
- Add Text
- Add Graphics
- Add Shape
- Add Media
- Add Integrations
When you add an element, you can click and drag all over the canvas, change your colors, size and position. It’s an easy to use editor. If you make a mistake, head to the top of your dashboard and click the ‘left or right’ arrow to undo/redo. This template is also built with layers, so when your item is highlighted, a tool box appears, from there you can move backwards, bring forward, or duplicate. A great feature, that is common with programs like Adobe Photoshop and Adobe Illustrator.
Infographics are normally long, and filled with a ton of data and content. So most likely you will need to add pages right? When you click on the infographic, a setting (gear) icon and a double square will appear. Click on the double square to make duplicates of that page. Now you can continue to edit, and add content and data to your infographic.
Boom! You are finished. In the top right corner, you can view your infographic, download or share to your social media sites, emails, or embed directly to your website or blog.
This is a prime program. Although Canva is the easiest to use. I feel that Infogram is more designated for Infographics. The free version offers a lot! And even the basic subscription of $19 is a steal. You save so much designing them yourself. As a designer and developer myself, I charge a lot for compelling graphics, because I develop them from scratch. This way, you can design on the fly, on your terms when the data arrives in your hand, or within your mind. In moments, you have a beautiful branded infographic for your site, social media or offerings.
I have spent several years developing and creating infographics from scratch. This is something I still do for high end clients who want 100% original content for branding purposes. Truthfully, I re-direct my students and clients to Canva and Infogram for beautiful and compelling infographic design. As an entrepreneur or startup, infographic design can be quite expensive. Hiring designers is demanding on the budget. So, my suggestion is to really get to know these programs, get comfortable, and play around with the design elements and graphics, eventually you will feel more confident and start producing infographics that pack a punch! With that said! Best of luck! If you are still hitting a wall, contact me! I’d be happy to design them for you. Or, take one of my courses within my design school.
P.S: Get those infographics out into the world through social media, infographic hosting platforms and for print! Repurpose that content!
Disclosure: Some of the links I have provided are partner and affiliate links. I may receive a small commission when you click my link and make a purchase (at no additional cost to you!) Thank you in advance. I share these affiliates and partner programs because I believe in the product and use them for my business. -Raven Meyers, Heart + S.T.E.A.M. EDU